Privacy Policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the “Information on the controller” section of this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time if you have further questions on the subject of data protection.

Analysis tools and tools from third-party providers

When you visit this website, your surfing behavior may be statistically evaluated. This is mainly done with so-called analysis programs.

Detailed information on these analysis programs can be found in the following privacy policy.

2. Hosting and content delivery networks (CDN)

We host the content of our website with the following provider:

Cloudflare

We use the “Cloudflare” service. The provider is Cloudflare Inc, 101 Townsend St., San Francisco, CA 94107, USA (hereinafter referred to as “Cloudflare”).

Cloudflare offers a globally distributed content delivery network with DNS. Technically, the information transfer between your browser and our website is routed via Cloudflare’s network. This enables Cloudflare to analyze the data traffic between your browser and our website and to serve as a filter between our servers and potentially malicious data traffic from the Internet. Cloudflare may also use cookies or other technologies to recognize Internet users, but these are used solely for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 para. 1 lit. f GDPR).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.cloudflare.com/privacypolicy/.

Further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnZKAA0&status=Active

Order processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract prescribed by data protection law, which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General notes and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The controller responsible for data processing on this website is:

Cloudmaven UK Ltd. 167-169 Great Portland Street, 5th Floor London, W1W 5PF United Kingdom

Phone: +447 576 842 738 E-mail: info@cloudmaven.com

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data are processed in accordance with Art. 9 para. 1 GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of Section 25 (1) of the GDPR. Consent can be revoked at any time. If your data is required to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Note on the transfer of data to third countries that are not secure under data protection law and the transfer to US companies that are not DPF-certified

Among other things, we use tools from companies based in third countries that are not secure under data protection law and US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data may be transferred to these countries and processed there. We would like to point out that a level of data protection comparable to that in the EU cannot be guaranteed in third countries that are not secure under data protection law.

We would like to point out that the USA, as a safe third country, generally has a level of data protection comparable to that of the EU. Data transfer to the USA is therefore permitted if the recipient is certified under the “EU-US Data Privacy Framework” (DPF) or has suitable additional guarantees. Information on transfers to third countries, including data recipients, can be found in this privacy policy.

Recipients of personal data

As part of our business activities, we work together with various external bodies. In some cases, it is also necessary to transfer personal data to these external bodies. We only pass on personal data to external bodies if this is necessary for the fulfillment of a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in the transfer in accordance with Art. 6 para. 1 lit. f GDPR or if another legal basis permits the transfer of data. When using processors, we only pass on our customers’ personal data on the basis of a valid contract for order processing. In the case of joint processing, a joint processing agreement is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to the collection of data in special cases and to direct marketing (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place if it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipients and the purpose of the data processing and, if necessary, a right to correction or deletion of this data at any time. You can contact us at any time if you have further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do this. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we generally need time to check this. You have the right to request the restriction of the processing of your personal data for the duration of the review.

If the processing of your personal data was/is carried out unlawfully, you can request the restriction of data processing instead of erasure.

If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.

If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data collection on this website

Cookies

Our Internet pages use so-called “cookies”. Cookies are small data packets and do not cause any damage to your end device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Request by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, we will store and process your inquiry, including all personal data (name, inquiry), for the purpose of processing your request. We will not pass on this data without your consent.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Hubspot CRM

We use Hubspot CRM on this website. The provider is Hubspot Inc. 25 Street, Cambridge, MA 02141 USA (hereinafter Hubspot CRM).

Among other things, Hubspot CRM enables us to manage existing and potential customers and customer contacts. With the help of Hubspot CRM, we are able to record, sort and analyze customer interactions via email, social media or telephone across various channels. The personal data collected in this way can be evaluated and used for communication with the potential customer or for marketing measures (e.g. newsletter mailings). With Hubspot CRM, we are also able to record and analyze the user behavior of our contacts on our website.

The use of Hubspot CRM is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most efficient customer management and customer communication possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Details can be found in Hubspot’s privacy policy: https://legal.hubspot.com/de/privacy-policy.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.hubspot.de/data-privacy/privacy-shield.

Order processing

Technologies for contact, booking and interactive content

These are the technologies this website can load in order to take an enquiry or a booking, display an interactive product demo, and ask for consent. The list is generated from the site's own technology register, so it cannot describe something the site does not load, and it cannot leave out something it does.

Cloudmaven consent enforcement

Provider: Cloudmaven, the controller named above. This local component applies the choice supplied by the separate Cookiebot service and sends consent records to Cloudmaven.

Purpose: Enforce the choice supplied by Cookiebot and keep a record of that choice.

Data processed: The choice per category, its time, the page language and address, this notice's revision and a random record identifier. The record is kept in the browser and a copy is sent to Cloudmaven. The IP address is used only to limit abuse of that endpoint, in hashed form and for two minutes; it is not stored with the record.

Legal basis: Art. 6(1)(c) GDPR — documenting consent is a legal obligation — together with Art. 6(1)(f) GDPR for the technically reliable operation of the notice. This one is not optional, because without it the website cannot ask for consent lawfully. Consent for everything listed below is Art. 6(1)(a) GDPR and § 25(1) TDDDG, and can be changed or withdrawn at any time under "Privacy settings".

Retention: The record in the browser stays until it is cleared there. The copy held by Cloudmaven is deleted automatically at the end of the retention period configured for consent evidence.

Hosts contacted: None. This runs on cloudmaven.com itself.

Cookiebot consent banner

Provider: Cookiebot by Usercentrics. Confirmation of the contracting entity and applicable processing arrangements is pending.

Purpose: Display the cookie banner, remember the visitor’s choice and allow it to be changed or withdrawn.

Data processed: The consent choice, consent identifier, browser request data and the information needed to deliver the banner and record consent.

Legal basis: The consent service is required to manage your privacy choices. The final legal wording for EU, UK and Swiss visitors is pending approval.

Retention: CookieConsent remembers your choice according to the Cookiebot configuration. Any cross-domain consent cookie and the retention of provider consent records remain subject to configuration and review; confirmation is pending.

Hosts contacted: consent.cookiebot.com, consentcdn.cookiebot.com, imgsct.cookiebot.com.

HubSpot contact forms

Provider: HubSpot, Inc. The live cookie configuration of this website names HubSpot Ireland Limited, 1 Sir John Rogerson's Quay, Dublin 2, Ireland as the contracting entity. HubSpot's privacy policy: https://legal.hubspot.com/privacy-policy

Purpose: Render the contact form selected by the visitor. The form is embedded from HubSpot and is not loaded at all until HubSpot content is allowed.

Data processed: The visitor's IP address, browser request data, and information they deliberately enter in the form. What is entered reaches HubSpot only when the form is submitted.

Legal basis: Consent, Art. 6(1)(a) GDPR and § 25(1) TDDDG. Nothing is requested from HubSpot and no data is sent before HubSpot content is allowed. Consent can be withdrawn at any time under "Privacy settings"; a visitor who declines can still reach Cloudmaven at info@cloudmaven.com.

Retention: HubSpot's own cookies, as declared in this website's cookie configuration: __hstc and hubspotutk for 6 months, __hssc for 30 minutes, __hssrc for the browser session. How long an enquiry that is actually sent is kept follows "Storage duration" above.

Hosts contacted: js-eu1.hsforms.net, forms-eu1.hsforms.com, perf-eu1.hsforms.com.

HubSpot meeting booking

Purpose: Render the meeting-booking calendar selected by the visitor. The calendar is embedded from HubSpot and is not loaded at all until HubSpot content is allowed.

Data processed: The visitor's IP address, browser request data, and information they deliberately enter while booking. What is entered reaches HubSpot only when the booking is confirmed.

Legal basis: Consent, Art. 6(1)(a) GDPR and § 25(1) TDDDG. Nothing is requested from HubSpot and no data is sent before HubSpot content is allowed. Consent can be withdrawn at any time under "Privacy settings"; an appointment can also be arranged by writing to info@cloudmaven.com.

Retention: HubSpot's own cookies, as declared in this website's cookie configuration: __hstc and hubspotutk for 6 months, __hssc for 30 minutes, __hssrc for the browser session. How long a booking that is actually made is kept follows "Storage duration" above.

Hosts contacted: meetings-eu1.hubspot.com.

HubSpot chat

Purpose: Show the chat bubble in the corner of the page and carry a conversation with Cloudmaven through it. The chat is embedded from HubSpot and is not loaded at all until HubSpot content is allowed.

Data processed: The visitor's IP address, browser request data, and anything they deliberately write in the chat. Nothing is written to HubSpot until the visitor sends a message.

Legal basis: Consent, Art. 6(1)(a) GDPR and § 25(1) TDDDG. Nothing is requested from HubSpot and no data is sent before HubSpot content is allowed. Consent can be withdrawn at any time under "Privacy settings", which removes the chat from the page; the same questions can be asked by writing to info@cloudmaven.com.

Retention: One cookie on this website, messagesUtk, which lets HubSpot recognise a returning chat visitor so an open conversation continues. Withdrawing consent deletes it. How long the conversation itself is kept follows "Storage duration" above.

Hosts contacted: js-eu1.usemessages.com, api-eu1.hubspot.com, app-eu1.hubspot.com, static.hsappstatic.net, metrics-fe-eu1.hubspot.com, exceptions-eu1.hubspot.com, avatars.hubspot.net.

Arcade interactive demo

Provider: Arcade Software, Inc., 445 Bush Street, Suite 400, San Francisco, CA 94108, USA. Arcade privacy policy: https://www.arcade.software/privacy

Purpose: Display the interactive Abacum product tour on the three Abacum pages. The iframe is not loaded until Functional content is allowed.

Data processed: The visitor's IP address, browser request data, and interactions with the demo such as hotspot interactions, CTA clicks and step progress. Arcade states that its analytics use a cookie-based unique identifier; the exact cookie and storage footprint of this demo still needs measurement before public release.

Legal-basis review pending: This draft records that Arcade is loaded only after Functional consent; the client business owner must approve the legal-basis wording before public release.

Retention review pending: Arcade's public privacy policy gives necessity-based criteria rather than a fixed period for this embedded demo. The exact cookie and storage duration must be measured and approved before public release.

Hosts contacted: demo.arcade.software.

5. Analysis tools and advertising

Technologies for measurement and advertising

These are the technologies this website can load in order to measure how it is used and whether advertising works. None of them runs until you allow the matching category. The list is generated from the site's own technology register, so it cannot describe something the site does not load, and it cannot leave out something it does.

Google Analytics 4

Provider: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy: https://business.safety.google/privacy/

Purpose: Measure how the website is used: pages visited, traffic sources, approximate region. The measurement is sent through Cloudflare Zaraz and only after statistics are allowed.

Data processed: Browser request data, pages viewed and interaction events, sent to Google from Cloudflare's servers without the visitor's IP address. Property G-MEF9N8C700. Data may be transferred to the United States; Google is certified under the EU-US Data Privacy Framework.

Legal basis: Consent, Art. 6(1)(a) GDPR and § 25(1) TDDDG. Nothing is loaded and no measurement happens before statistics are allowed, and consent can be withdrawn at any time under "Privacy settings".

Retention: Cookies set by Cloudflare Zaraz on cloudmaven.com: cfz_google-analytics_v4 and cf_zaraz_client for 12 months, cfzs_google-analytics_v4 for the browser session, cm_zaraz_staging_consent for 12 months. How long Google keeps the event data itself is set by the data-retention setting of the Analytics property G-MEF9N8C700.

Hosts contacted: tags.cloudmaven.com.

Contentsquare session replay and heat maps

Provider: Content Square SAS, which Contentsquare names as its representative in the European Union for data protection under Art. 27 GDPR; the group also operates Content Square, Inc., 60 Hudson Street, Suite 1803, New York, NY 10013, United States. Contentsquare states that data may be processed and stored outside the European Economic Area and relies on the European Commission’s Standard Contractual Clauses for those transfers. Privacy information: https://contentsquare.com/privacy-center/

Purpose: Record how visitors move, scroll and click on a page, as session replays and heat maps, with page text and numbers masked before anything leaves the browser. Only session replay and heat maps are used on this website. Surveys, interviews and product analytics are not switched on.

Data processed: The visitor's IP address, browser request data, the pages viewed, and mouse movement, scrolling and clicks. Text entered into forms and all numbers are masked in the browser and are not transmitted. Masking is set to the "Partial" level for the whole website: every piece of text and every number is replaced before the recording leaves the browser, while images and media are visible. Contentsquare additionally masks keystrokes, email addresses and card numbers by default.

Legal basis: Consent, Art. 6(1)(a) GDPR and § 25(1) TDDDG. Nothing is loaded and nothing is recorded before statistics are allowed, and consent can be withdrawn at any time through Privacy settings in the footer.

Retention: Contentsquare states a default retention of 13 months for session replay data, extendable to 24 months only by agreement. Its cookies live for up to 13 months, except the session cookies, which expire after 30 minutes. Withdrawing consent removes the tracking cookies this website can reach. The _cs_optout cookie preserves the refusal for up to 13 months; this website clears it only if you explicitly allow Statistics again.

Hosts contacted: t.contentsquare.net, c.ba.contentsquare.net, r.contentsquare.net, q.ba.contentsquare.net, k.ba.contentsquare.net, l.contentsquare.net, srm.ba.contentsquare.net, tcvsapi.contentsquare.com.

Google Ads conversion tag

Provider: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy: https://business.safety.google/privacy/

Purpose: Measure whether visits from Google Ads lead to enquiries (conversion tag AW-17936224937). The same tag allows Google to show Cloudmaven advertising again to people who already clicked one of its ads.

Data processed: The visitor's IP address, browser request data and ad-click identifiers. Google may link this to the account data of people signed in to Google. Data may be transferred to the United States; Google is certified under the EU-US Data Privacy Framework.

Legal basis: Consent, Art. 6(1)(a) GDPR and § 25(1) TDDDG. Nothing is loaded before marketing is allowed, and consent can be withdrawn at any time under "Privacy settings".

Retention: The cookies declared for this service in this website's cookie configuration: _gcl_au for 3 months, IDE on doubleclick.net for 1 year, 1P_JAR on google.com for 1 month, test_cookie on doubleclick.net for 1 day, and CONSENT on google.com for up to 18 years.

Hosts contacted: tags.cloudmaven.com, www.google.com, googleads.g.doubleclick.net.

Google Ads second conversion destination

Provider: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy: https://business.safety.google/privacy/

Purpose: Report conversions to a second Google Ads destination linked inside the Google Ads account. The destination is conversion ID AW-17771549602. It is not a tag on this website and is not in the Tag Manager container; it is delivered inside the Google tag payload of the first conversion ID.

Data processed: The visitor's IP address, browser request data, the page viewed and Google's advertising identifiers. It was observed sending a page_view event to pagead2.googlesyndication.com.

Legal basis: Consent, Art. 6(1)(a) GDPR and § 25(1) TDDDG. Nothing is loaded before marketing is allowed, and consent can be withdrawn at any time under "Privacy settings".

Retention: This destination has no entry of its own in this website's cookie configuration, so no cookie durations are declared for it there. Which Google Ads account AW-17771549602 belongs to is still open, and until that is answered the retention set on that account cannot be stated.

Hosts contacted: pagead2.googlesyndication.com, googleads.g.doubleclick.net, www.googletagmanager.com.

LinkedIn Insight Tag

Provider: LinkedIn Ireland Unlimited Company. LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy

Purpose: Measure advertising conversions for LinkedIn and build remarketing audiences. The partner ID observed is 8290409. It is not a tag on this website and is not in the Tag Manager container: it is loaded by HubSpot's advertising pixel, which is HubSpot's LinkedIn Ads integration.

Data processed: The visitor's IP address, browser request data, the page viewed and LinkedIn's advertising identifiers. The requests observed go to snap.licdn.com for the Insight script and to px.ads.linkedin.com for collection and attribution.

Legal basis: Consent, Art. 6(1)(a) GDPR and § 25(1) TDDDG. Nothing is loaded before marketing is allowed, and consent can be withdrawn at any time under "Privacy settings".

Retention: The cookies observed on linkedin.com are bcookie, li_gc, lidc and __cf_bm. LinkedIn has no entry in this website's cookie configuration, so no durations are declared for it there.

Hosts contacted: snap.licdn.com, px.ads.linkedin.com.

HubSpot analytics and visitor tracking

Purpose: Measure how visitors move through the site and associate that with HubSpot's own contact records. The measurement is loaded by the HubSpot script for portal 144001096, which brings the analytics tag, the visitor tracker and the collected-forms scraper with it.

Data processed: The visitor's IP address, browser request data, pages viewed, and HubSpot's own identifying cookies. On the live site the HubSpot loader is fetched from a US host, js.hs-scripts.com, as well as an EU host, js-eu1.hs-scripts.com; which of the two collects has not been established.

Retention: HubSpot's own cookies, as declared in this website's cookie configuration: __hstc and hubspotutk for 6 months, __hssc for 30 minutes, __hssrc for the browser session.

Hosts contacted: js.hs-scripts.com, js-eu1.hs-scripts.com, js-eu1.hs-analytics.net, js-eu1.hscollectedforms.net, forms-eu1.hscollectedforms.net, js-eu1.hs-banner.com, track-eu1.hubspot.com, api-eu1.hubapi.com, js-eu1.hubspot.com, cta-eu1.hubspot.com.

HubSpot advertising pixel

Purpose: Measure advertising conversions in HubSpot and pass them on to the advertising networks HubSpot is connected to. The pixel is loaded by the HubSpot script for portal 144001096, and it is what loads the LinkedIn Insight Tag.

Data processed: The visitor's IP address, browser request data, the page viewed and HubSpot's advertising identifiers. What LinkedIn then receives is described under the LinkedIn Insight Tag.

Legal basis: Consent, Art. 6(1)(a) GDPR and § 25(1) TDDDG. Nothing is loaded before marketing is allowed, and consent can be withdrawn at any time under "Privacy settings".

Retention: The advertising pixel has no separate entry in this website's cookie configuration. The HubSpot cookies that configuration does declare are __hstc and hubspotutk for 6 months, __hssc for 30 minutes, __hssrc for the browser session.

Hosts contacted: js-eu1.hsadspixel.net.

Apollo website tracker

Provider: Apollo.io, Inc., 535 Mission Street, 14th Floor, San Francisco, CA 94105, USA. Apollo's privacy policy: https://www.apollo.io/privacy-policy

Purpose: Identify visiting companies for sales prospecting and record page activity against them. The tracker is loaded from assets.apollo.io for app ID 68d2ab50c943fb0015825104.

Data processed: The visitor's IP address, browser request data and the pages viewed. This website's cookie configuration states that Apollo processes this data in the United States.

Legal basis: Consent, Art. 6(1)(a) GDPR and § 25(1) TDDDG. Nothing is loaded before marketing is allowed, and consent can be withdrawn at any time under "Privacy settings".

Retention: The cookies declared for this service in this website's cookie configuration: apollo_id, apollo_sid and further apollo_* cookies on cloudmaven.com, each for 12 months.

Hosts contacted: assets.apollo.io, aplo-evnt.com.

6. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The data entered in the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose no longer applies. We reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR.

Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

7. Audio and video conferencing

Data processing

We use online conferencing tools, among others, to communicate with our customers. The individual tools we use are listed below. If you communicate with us by video or audio conference via the internet, your personal data will be collected and processed by us and the provider of the respective conference tool.

The conference tools collect all data that you provide/enter to use the tools (e-mail address and/or your telephone number). The conference tools also process the duration of the conference, the start and end (time) of participation in the conference, the number of participants and other “context information” in connection with the communication process (metadata).

Furthermore, the provider of the tool processes all technical data that is required to process the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or loudspeaker and the type of connection.

If content is exchanged, uploaded or provided in any other way within the tool, it is also stored on the tool provider’s servers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards and other information shared while using the service.

Please note that we do not have full control over the data processing operations of the tools used. Our options are largely determined by the company policy of the respective provider. Further information on data processing by the conference tools can be found in the privacy policies of the tools used, which we have listed below this text.

Purpose and legal basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6 para. 1 lit. b GDPR). Furthermore, the use of the tools serves the general simplification and acceleration of communication with us or our company (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). If consent has been requested, the tools in question are used on the basis of this consent; consent can be withdrawn at any time with effect for the future.

Storage duration

The data collected directly by us via the video and conference tools will be deleted from our systems as soon as you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies. Stored cookies remain on your end device until you delete them. Mandatory statutory retention periods remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Conference tools used

We use the following conference tools:

Microsoft Teams

We use Microsoft Teams. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. Details on data processing can be found in the Microsoft Teams privacy policy: https://privacy.microsoft.com/de-de/privacystatement.

Order processing

8. Own services

Handling applicant data

We offer you the opportunity to apply to us (e.g. by e-mail, post or via the online application form). Below we inform you about the scope, purpose and use of your personal data collected as part of the application process. We assure you that your data will be collected, processed and used in accordance with applicable data protection law and all other statutory provisions and that your data will be treated in strict confidence.

Scope and purpose of data collection

If you send us an application, we process your associated personal data (e.g. contact and communication data, application documents, notes taken during job interviews, etc.) insofar as this is necessary to decide on the establishment of an employment relationship. The legal basis for this is § 26 BDSG under German law (initiation of an employment relationship), Art. 6 para. 1 lit. b GDPR (general contract initiation) and – if you have given your consent – Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time. Your personal data will only be passed on within our company to persons who are involved in processing your application.

If the application is successful, the data submitted by you will be stored in our data processing systems on the basis of § 26 BDSG and Art. 6 para. 1 lit. b GDPR for the purpose of implementing the employment relationship.

Data retention period

If we are unable to make you a job offer, you reject a job offer or withdraw your application, we reserve the right to retain the data you have submitted on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of the application). The data will then be deleted and the physical application documents destroyed. The retention serves in particular as evidence in the event of a legal dispute. If it is evident that the data will be required after the expiry of the 6-month period (e.g. due to an impending or pending legal dispute), deletion will only take place when the purpose for further storage no longer applies.

Data may also be stored for longer if you have given your consent (Art. 6 para. 1 lit. a GDPR) or if statutory retention obligations prevent deletion.

Inclusion in the applicant pool

If we do not make you a job offer, you may have the opportunity to be included in our applicant pool. If you are accepted, all documents and details from your application will be transferred to the applicant pool so that you can be contacted in the event of suitable vacancies.

Inclusion in the applicant pool is based exclusively on your express consent (Art. 6 para. 1 lit. a GDPR). Giving your consent is voluntary and is not related to the current application process. The data subject can withdraw their consent at any time. In this case, the data will be irrevocably deleted from the applicant pool, provided there are no legal grounds for retention.

The data from the applicant pool will be irrevocably deleted no later than two years after consent has been granted.